Fundamentals of Digital Marketing by Google Digital Unlocked

In this blog, you will get a good insight on Google Digital Unlocked Certification. The Fundamentals of Digital Marketing Course by Google Digital Unlocked is very helpful for those who are looking forward to gain some knowledge on Digital Marketing.

What is Google Digital Unlocked?

Digital Unlocked is an efficient program developed by Google to help you grow your business digitally. This helps in brushing up your technical skills to grow your business and your confidence. The experts at Digital Unlocked will help you learn Digital Marketing and get accredited.

Google Digital Unlocked Homepage

            PROVIDER            Google

            COST                      Free 

            SESSION                Self Paced

            LANGUAGE           English

            CERTIFICATE         Free

            EFFORT                   2-3 hrs a week

            DURATION            40hrs

Our Course Rating:

How It Works!

There are 106 online lessons divided into 26 modules to explore, all created by Google trainers, packed with practical exercises and real-world examples to help you turn knowledge into action. The lessons cover everything from optimizing your site for search and email marketing to paid search, display ads, content marketing, online strategy, e-commerce, Analytics, and social media marketing.

At the end of each module, there will be a quiz and the number of questions depends upon the length of the video lesson. It is Compulsory to pass this quiz to move to the next lesson. If you do not pass this quiz, you will have to re-watch the video lesson again. If you feel confident with the topic you can skip straight to the test without watching the tutorial videos. This is really useful if you’re already familiar with digital marketing and are just looking to refresh.

When you complete each module you will get a badge for completion. A badge is a digital recognition that you’ll receive when you complete a module in Digital Unlocked. You collect badges by completing all the lessons in a module and passing the final assessment of that module. After gaining all the badges you will have a final test to acquire the Free Certificate. The Final Test consists of a of total 40 questions, you need 32 correct answers i.e 80% or above to pass the test. The exam is of a multiple-choice pattern and therefore read all the questions & options carefully before answering them.

It is very easy to clear these exams and also beneficial in getting a good pay. If by any chance you fail the test, you will  be able to re-take  the final test but only after 10 hours. The final test tab becomes active after 10 hours and you can give it again.

On clearing the test, you will have to confirm your name (which you want to be displayed on the certificate). After you input the details a digital certificate will be made available for you to download.

Every Certificate Has a Unique Id which is an alpha numeric at the bottom end. It is unique to each certified individual so that the certificate cannot be manipulated.

In short, the process is simple:

Complete all 26 modules Watch the video tutorials, then test your knowledge with a quick quiz. Take the final Test Pass the final 40-question Test and get certified. Share your certificate Download and showcase your new qualification on LinkedIn and your CV.

Skills You Will Learn

  • Analytics and data insights
  • Business strategy
  • Content marketing
  • Display advertising
  • Social media marketing
  • E-commerce
  • Email marketing
  • Local marketing
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • Web optimisation

It’s also great for getting a good grounding in digital marketing. The real targets of this course are small businesses and entrepreneurs who need to promote themselves online.


Obviously, one of the main objectives of this course is to drive more business to Google and sell display ads through Google Adwords and their other marketing tools, like Google Analytics, Google Keyword Planner and Google Global Market Finder.


So now the question in your head might be whether The Fundamentals of Digital Marketing Course worth it?

Yes, it is !

However, you need to understand a few things clearly first.

  1. Google Digital Unlocked is aimed at educating the beginners about digital marketing. For this reason, it covers the basic overview, not the advanced level knowledge. So if you are an experienced person in those skills and want to add some new skills you will be disappointed.
  2. Even if you have experience and knowledge in those fields you can always enrol for these courses just to brush up basics. They are free of cost.
  3. If you are a fresher this is specifically designed for you. You are going to be most benefited by these courses.
  4. Also keep in mind the certificate doesn’t guarantee you to have a job but they will help you boost confidence and your cv will look better having them always.

It’s definitely something we would recommend to anyone who is either looking for a career in digital marketing or someone who just needs to brush up on their skills

Happy Learning!

User reviews