Digital Marketing - HubSpot Academy
HubSpot Academy — an online learning center for people to learn about the latest & best marketing practices and get “certified” upon completion. The academy Offers extensive introductory, intermediate, and advanced training classes, on-demand videos, and a wide variety of certification programs. It will help you understand, utilize, and master the HubSpot software and inbound methodology.
Hubspot courses provide great value whether you are an agency owner, marketing specialist, salesperson, UI designer, or entrepreneur. The fact that most of the courses are free is a major addon. On top of that with every Hubspot course, you enroll you also get their related resources, templates & guides that are very helpful.
What this means for the learners is that not only they get the theoretical information but also access to some productivity tools that will save their time to start the execution part smoothly.
The 5 HubSpot Digital Marketing Certification Courses
This course is aimed at beginners who want to learn the Fundamentals of Inbound Marketing.
Inbound marketing is marketing focused on getting found by customers. It’s about attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing potential customers find you through channels like blogs, search engines, and social media.By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.
Email marketing is now more than ever rooted in every part of your Digital Marketing Strategy. Email conversations are your chances to be human, helpful and, holistic, and develop long-lasting relationships with your prospects and customers.
This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
You will see examples of emails from a wide variety of companies and leaders in this course. Moreover, you will get to know how email marketing help you both start and grow your busines
- 11 lessons
- 28 videos
- 9 quizzes
- 3:18 hours Duration
The content marketing certification is going to help you develop a content marketing foundation. This topic covers all the important pieces of a successful content marketing approach from creating a content marketing strategy to consistently developing, repurposing, promoting, and analyzing your content.
The goal is to get you started with how to generate content ideas, how to tell a story through content along with a few other content marketing fundamentals.
- 14 lessons
- 55 videos
- 11 quizzes
- 6:16 hours Duration
The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it’s the only social media training you’ll ever need. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers.
- 8 lessons
- 37 videos
- 29 quizzes
- 3:59 hours Duration
The set of lessons in this course will walk you through on how to build every aspect of your social media strategy, from understanding the various channels to convincing executives you need resources to build at your social media plan will explore concepts like creating your content strategy and working with influencers and social selling.
You will also hear from industry experts about how they developed social media strategies for their businesses. You will also see examples of what to do and what not to do from a wide variety of B2B AND B2C companies.
By the end, you will have explored,
- Building An Effective Social Media Strategy
- Setting Social Goals
- Structuring Your Social Media Team
- Developing A Budget
- Listening And Monitoring
- Creating A Content Strategy And Developing Social Media Content,
- Influencer Marketing
- User Generated Content
- Social Customer Care
- Social Selling’
- Basics Of Digital Advertising,
- Social Metrics
- Governance And Risk
- Crisis Management
- Building And Employee Advocacy Program
In other words, social media is the ultimate way to do inbound marketing. Join HubSpot Academy and invest in your business’ growth and career.
Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how HubSpot uses blogging to rank #1 on Google
- 6 lessons
- 22 videos
- 3 quizzes
- 1:35 hours Duration
Each Lesson contains videos that will teach you about different topics. Throughout each class, you will learn why the concept is important, how you can apply it to your business, and some real-life examples of it in practice to help solidify your learning. There are also other learning assets like quizzes for knowledge checks and practical exercises to help you apply what you have learned.
The only requirement for getting certified is to take the final test at the end. The test is comprised of questions that will access your knowledge on the different lessons that you went through. The format differs from course to course & you can retake the courses as many times as needed. Upon passing the test you will be officially certified.
The certificate and badge you are provided with will help you demonstrate to others your knowledge of the best practices of Digital Marketing. Like any certification, it’s all about what you do with the knowledge. That’s what’s truly valuable. HubSpot does a great job providing a foundation to build your Inbound Marketing and Inbound Sales strategies.
Now there are also advanced courses which go further in detail on the various aspects of digital marketing such as
- HubSpot Marketing Software
- Contextual Marketing
- HubSpot CMS Training: CMS for Marketers & more
We recommend you to first complete our list of the basic courses for digital marketing & take up the advanced section once you feel you have thoroughly understood the basics. Some of the advanced versions require you to have some software or a pro version of the Hubspot software hence proceed with caution.