Coursera Digital Marketing Specialization

OVERVIEW

Coursera is now a leading online learning platform for higher education, where 62 million learners from around the world come together to master various prowess of the future. More than 200 of the world’s leading universities and industry educators have partnered with Coursera to offer a wide range of courses, specializations, certificates and degree programs to all those who seek to enroll for the same.

Around 2,400 companies trust the enterprise platform, Coursera for business to transform and level up their talent. ‘Coursera for Government’ equips government employees and citizens with in-demand skills to build a competitive workforce. ‘Coursera for Campus’ empowers any university to offer high-quality, job-relevant online education to their students, alumni, faculty and staff. Coursera is backed by leading investors which include Kleiner Perkins, New Enterprise Associates, Learn Capital and SEEK Group.

Digital Marketing Specialization: This specialization is a part of the University of Illinois Masters of Business Administration degree program, the IMBA.

       COURSE DETAILS

  • 100% online course: Start instantly and learn at your own pace and timing.
  • Flexible Schedule: Set and maintain flexible deadlines.
  • Beginner Level: No prior experience required to join this course.
  • 3 months to complete: Suggested 10 hours/week
  • Language: English

            PROVIDER            Coursera

            COST                      Free 

            SESSION                Self Paced

            LANGUAGE           English

            CERTIFICATE         Free

            EFFORT                   10 hrs a week

            DURATION            3 Months

Our Course Rating:
3.5/5

DIGITAL MARKETING SPECIALIZATION: COURSE DESCRIPTION

This course explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, Search Engine Optimization (SEO), social media marketing and 3D Printing. Once you complete the course on Digital Marketing, you will have a bountiful understanding of the foundations of the new digital marketing landscape and shall acquire a new set of stories, concepts and tools to help you digitally create, distribute, promote and price products and services.

coursera digital marketing

There are 7 courses available under this specialization

  1. Marketing in a Digital World: This course examines how digital tools, such as the internet, smart phones and 3D printing are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in the digital world is one of the most popular courses available on Coursera with over 2,50,000 learners and is rated by Class Central as one of the top 50 MOOCs of all time. 
  1. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply the data analytics to the real-world challenges that they confront daily in their professional lives. This course is part of the IMBA, offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.
  1. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice: This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the IMBA, offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.
  1. Digital Media and Marketing Principles: In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
  1. Digital Media and Marketing Strategies:The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to a well target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding in core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
  1. Marketing in an Analog World: This course will begin with an exploration of the key differences between ‘analog’ and ‘digital’ world and then examine four ways in which the ‘analog world’ has been affected by the Digital Revolution: domination, resistance, synergy and transformation. This course contains several examples of each of these concepts and helps you to explore their implications for both marketers and consumers. This course also employs a variety of learning techniques, including video lectures, case studies, hands-on exercises and interviews of leading marketing scholars. This learning approach is highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community.
  1. Digital Marketing Capstone: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger and develop a channel strategy to increase sales of Bosch power tools on Grainger.com.

Skills you will gain

  1. Digital Marketing
  2. Marketing
  3. Pricing Strategies
  4. Marketing Mix
  5. Product Strategies
  6. Analytics
  7. Marketing Analytics
  8. Marketing Performance Measurement and Management
  9. Data Analysis
  10. Data Visualization (DataViz)
  11. Mobile Marketing
  12. Social Media

Coursera is a good platform especially since it is backed by The Times of India group. The Digital Marketing Specialzation Course is very detailed with good industry examples and practice sections which helps in better understanding. It includes all the digital techniques and it is very helpful for beginners. 

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